Published on January 13, 2015
Digital Promotion will be put in effect by the Ministry of Tourism Indonesia as a breakthrough to attract the huge Chinese outbound tourist market in 2015. “Such policy is quite effective to achieve the target of 2 million. Chinese tourist arrivals to Indonesia in 2015” said Arief Yahya, Minister of Tourism, Republic of Indonesia.
“ The reason being that 70% of Chinese tourists find information about Indonesia through internet; therefore, we need to put more serious attention on our digital promotion strategy,” said Minister Arief Yahya during his working visit to Beijing.
Minister Arief Yahya emphasized that the government is committed to promote Indonesia using digital technology In its Branding, Advertising and Sales. Such activities include the use of popular online media such as mobile apps, digital campaigns, interactive campaign, social media and viral marketing (Facebook, Twitter, Youtube, blog, etc). Digital promotion requires moderate operational budgets yet result in viral influence and broader outreach.
To achieve the 2 million tourists target from the Chinese market in 2015, Indonesia will also reach out to the different Chinese communities. During his recent working visit to Beijing, Tourism Minister Arief Yahya explained that Chinese communities in Indonesia and around the world are a potential market segment for MICE tourism.
The Ministry of Tourism is at present using horizontal marketing and promotion by approaching Chinese communities in Indonesia such as the Perhimpunan Indonesia-Tionghoa (INTI) who regularly hold meetings for the Lee and Huang Families, and the Guang Dong community gatherings attended by thousands of its members from all over the globe. In June 2010, the Huang Family held its 100th meeting anniversary in Singkawang, West Kalimantan Province participated by members from around the globe.