Published on December 24, 2025
Under the theme “ASEAN: A Destination for Every Dream,” this video explores how Southeast Asia is advancing a future-proof tourism vision, one that is more connected, inclusive, and sustainable.
Hosted by Andini Effendi and opened by H.E. Satvinder Singh, Deputy Secretary-General of ASEAN for the Economic Community, the conversation brings together leaders shaping the region’s tourism future. H.E. Christina Garcia Frasco, Secretary of Tourism of the Philippines, discusses the ASEAN Tourism Sectoral Plan (ATSP), community-centred development, and accessibility for all. Damien Pfirsch, Chief Commercial Officer of Agoda, shares how technology and AI can unlock new destinations and enable more sustainable travel choices. Sandiaga Salahudin Uno, former Minister of Tourism and Creative Economy of Indonesia, reflects on why people, planet, and participation matter more than picture-perfect moments.
Whether you’re planning your next trip across ASEAN or rethinking how tourism can create lasting impact, this episode offers timely insights into where the region is headed—and how it’s getting there.
